The family holding group Adelaïde, which comprises insurance brokers Verlingue, Génération and Coverlife, today announces its 4 year strategy. Organic growth, international expansion and digital transformation are the focuses for the group, who plan to double in size by 2022.
A long-standing family business
Adelaïde specialises in insurance consulting, intermediation, distribution and services. The group has been active for 85 years, growing and adapting to become a leading player in insurance broking in France with three successful businesses: Verlingue (Finch Insurance Broker & ICB Group in UK), Génération and Coverlife.
« Our 1,800 employees all provide expert advice and high levels of customer satisfaction. Verlingue and Génération will again be posting double-digit growth this year. As for our Insurtech firm Coverlife, launched in 2014, growth will exceed 50% » says Adelaïde Chairman Jacques Verlingue.
An ambitious plan for international expansion
Adelaïde has initiated an ambitious strategic project aiming to reach €500 million in revenue by 2022 from the group’s current €200 million.
The plan aims firstly to speed up the transformation of our business to maintain the highest standards of customer satisfaction, by reinventing services to meet new expectations in a digital world.
« More immediacy, more added value, and always at a lower cost. This is the logic behind our recent opening of a Digital Factory in Nantes to swiftly develop extensive new ranges of innovative services and further enhance the customer experience » Jacques Verlingue adds.
The second goal of the plan consists in accelerating the Group’s organic growth with a programme of acquisitions primarily in Europe (UK, Germany, Switzerland and Italy). Already active in four countries, the Group now aims for a new international dimension to win new business and gain additional expertise.
To Jacques Verlingue: « Our ambition is to build a large, independent, family-owned European insurance brokerage group. The fourth generation is fully engaged in this transformation and development project. We have chosen to invest in our business and remain an independent company. This is not the easiest pathway, but it’s definitely the most exciting ».