In line with its omnichannel strategy, Génération is confirming its commitment to improving the user experience of its policyholders and unveiling a brand new mobile application that is even more comprehensive and practical. It has already been updated more than 800,000 times since its launch at the beginning of May.

For over twenty years, Génération has been using technology to offer its more than 2 million policyholders an increasingly intuitive and secure service to simplify their health insurance procedures. A forerunner in its market, Génération launched its first website in 2001 and its first mobile application in 2013, before creating Gwen, its virtual assistant, in 2020. Today, the broker is completing its omnichannel strategy with a new application that is even more comprehensive and practical.

Based on innovative technology (PWA), this application provides an optimal user experience and access to all the functions of the member area. Génération policyholders – 70% of whom consult their services via their mobile – will be able to manage their day-to-day online procedures (reimbursements, third-party payment certificates) as well as having direct access to all health and prevention services. The new application also incorporates the latest technological innovations, with an ergonomic interface and dynamic display of reimbursements and news. On Iphone, it can even be accessed using Face ID.

In the end, this new space guarantees the best of both applications and websites: a design adapted to all mobile devices, PCs, computers and tablets; a space that even works offline; little storage space on the phone; an application that can be downloaded free of charge from the AppStore (IOS) and PlayStore (Android) stores; identical functionalities on the mobile application and website.

With this comprehensive, integrated application, Génération is getting closer to its policyholders and further enhancing the opportunity they have to simply manage their day-to-day healthcare costs. Since its launch, it has been used to process almost 25,000 reimbursement receipts every week.

“Our omnichannel strategy brings together all our media to adapt to the expectations of our customers and the moments in their lives. Back in 2001, our website complemented our Allodécompte(copyright) voice server and our Génération Accueil teams. In 2020, Gwen, our virtual assistant, was added to this system, offering a 24/7 service. This brand new application will make life even easier for our members, giving them a simple, quick and immediate response to their needs. Our advisers will continue to handle requests with higher added value, requiring more expertise and where human contact remains central,” says Matthieu Havy.

Press contact

Agence Epoka – Lucie Fortin – lfortin@epoka.fr – +33 6 19 68 70 18